After 11 years, Trader Joe’s increased the price of its “Two Buck Chuck” wines. The cost of a bottle of Charles Shaw increased from $2 to $2.49 this week in California.
“We’ve held a $1.99 retail price for 11 years. Quite a bit has happened during those years and the move to $2.49 allows us to offer the same quality that has made the wine famous the world over,” said Alison Mochizuki, spokeswoman for Trader Joe’s in the Los Angeles Business Journal. “In general, our retail prices change only when our costs change.”
The wine sells for $2.49 to $3.79 in other states.
As of last year, Trader Joe's said it had sold 600 million bottles of the various varietals: chardonnay, merlot, cabernet sauvignon, shiraz, sauvignon blanc, pinot grigio, and white zinfandel.
What will you call Two Buck Chuck wines now?
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2plusChuck or Chuck2.5
http://youtu.be/aNUr__-VZeQ
The 2 Buck Cab came out in the middle of the pack against some $15 - $40 cabs and the 2 Buck Chard came out 1st and 2nd in a pack of 10 other Napa and Central Valley Chards. Some of each from Beringer, Dry Creek, and a few other name brands, though not high end. So, go figure.... For $2, I love it, I drink it. Though the Cabs are variable, the Chards are pretty solid from batch to batch.
Yep, on the wedding. That's sort of like ordering a Bud at a Micro Brewery. Special is special.