Valentine’s Day is a celebration of love, and Victoria
Gardens is bringing that love to the people - in the form of pampering! To
accomplish this, Victoria Gardens is inviting all single (and attached) Inland
Empire shoppers to the second annual Anti-Valentine’s: Pamper Thyself event on
Saturday, February 8, from 10:00 a.m. until 1:00 p.m.
This free event gives shoppers the opportunity to take
advantage of sales, giveaways and complimentary treats from Victoria Gardens’
retailers, as well as special contests and prizes throughout the event.
“We have found that
many of our Victoria Gardens shoppers are seeking an alternative to the
traditional, couples-focused Valentine’s Day celebration,” explained Melina
Ferraez, Director of Marketing for Victoria Gardens. “Our Anti-Valentine’s Day
celebration is designed to give everyone - from young singles to married moms -
a fun way to celebrate together.”
To participate in the event, guests must first check in with
Guest Services, where they will receive a $10 Victoria Gardens gift card
(limited to the first 200 people). Guests will also receive a map of the center
with a list of participating retailers, and a special wristband that will give
them access to each of the special treats available as part of the
Anti-Valentine’s Day celebration.
“Lasts year’s inaugural Anti-Valentine’s Day event was an
overwhelming success,” explained Ferraez. “As a result, we wanted to bring back
this wonderful event for the 2014 Valentine’s Day season, adding even more
promotions for our shoppers to enjoy.”
The 2014 Anti-Valentine’s: Pamper Thyself event will feature
more than twenty participating stores offering various promotions and
giveaways. Examples of this year’s
promotions include 30 percent off a single purchase at Banana Republic, a
complimentary quick eye makeover from Sephora, and a free cup of Pinkberry’s
Shave Snow including toppings (limit one per guest), among others.
In addition to sales, giveaways and promotions, guests will
be invited to take a fun, complimentary photo to remember this special event.
Amusematte Event Photography will set up a photo booth with a green screen next
to Guest Services where shoppers can have a fun photo taken after they check in
for the Anti-Valentine’s Day event.
Victoria Gardens will also be conducing two special contests
for shoppers throughout the event, including a text-to-win and an Instagram
Instagram Contest: To enter, guests are invited to Instagram
a picture of themselves and their friends at the Anti-Valentine’s Day event
enjoying the various promotions. Contest
participants must follow @VictoriaGardens and tag that handle in their post, in
addition to using the hashtag #AntiValentineVG and #Victoriously. Photos taken at the event and submitted by
Saturday, February 8 will be eligible to win various prizes from Victoria
SMS Instant Text-to-Win: Guests who text “AntiValentine” to
55800 from 10:00 a.m. until 1:00 p.m. on Saturday, February 8, will have the
chance to win a free $25 Victoria Gardens Gift Card. Winners will be selected
each hour during the Anti-Valentine’s event.
Guests should note that message and data rates may apply.
For more information on this year’s Anti-Valentine’s: Pamper
Thyself event, shoppers can contact Guest Services at (909) 463-2829.